Our Work

Led by insight driven strategy. Driven by purposeful creativity.
Led by insight driven strategy. Driven by purposeful creativity.

About Us

A challenger agency. Here to unlock a brand’s unique ability and accelerate it.
A challenger agency. Here to unlock a brand’s unique ability and accelerate it.

Get in Touch

Contact us to see how we can help unlock your next brand opportunity.
Contact us to see how we can help unlock your next brand opportunity.

Changing up a gear in professional cycling.

Drapac Pro Cycling was aiming for the 2017 Tour De France while Jaguar wanted to capitalise on a brand renaissance. We launched a partnership built on their shared journey to success.

Sector —
Sports

We helped create —
Photography, Identity, Print, Communications, Strategy, Signage, Products

The Solution —

We identified the common values of the two brands. Both aim to lead innovation, to enliven the senses and to uphold the highest ethical standards. We then created a launch event in Adelaide and a promotional video to communicate this alignment.

The Solution —

We identified the common values of the two brands. Both aim to lead innovation, to enliven the senses and to uphold the highest ethical standards. We then created a launch event in Adelaide and a promotional video to communicate this alignment.

The Solution —

We identified the common values of the two brands. Both aim to lead innovation, to enliven the senses and to uphold the highest ethical standards. We then created a launch event in Adelaide and a promotional video to communicate this alignment.

Colour —

Drapac is recognised by their dominant red colour to represent speed and endurance. We selected a complimentary shade to compliment their partnership with Jaguar.

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Typography —

Sans serif family based on lettering by an anonymous Soviet graphic designer from the propaganda displays at the Communist Red Square parade in 1937. It has been named in honor of Sergey Pavlovich Korolyov, or Korolev, considered by many to be the father of practical astronomics.

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Video —

Our communications drew a large media contingent to the Adelaide launch. The coverage and PR brought Drapac new sponsors, social media followers and the cherished Drapac World Tour status.

The Bureau Melbourne played a critical role in developing the communications strategy and platform on which we relaunched Drapac Pro Cycling into the professional ranks and later elevating to World Tour and the Tour de France. The team were very easy to work with under unfavourable time constraints and the quality of the work was always above and beyond our expectations.
Jonathan Breekveldt, European General Manager at Slipstream Sports